Senior Paid Search Manager

• Up to 67.000,00 € per annum, dependent on experience
• Up to 4.800,00 € per month, dependent on experience
• 12% annual performance bonus
• Vienna Office - Hybrid working (3 days in the office)
• Fluent German & English Speaking is essential
• Employee Stock Purchase Program, Paid Volunteer Days, Healthcare Policy, Custom Learning Experience.

ROLES & RESPONSIBILITIES:

• Paid Search Strategy: Develop and execute a strategic roadmap for paid search campaigns that aligns with company goals, including lead generation, customer acquisition, and revenue growth.
• Campaign Management: Manage all aspects of paid search campaigns, including keyword research, ad copywriting, bid management, and landing page optimization.
• Budget Management: Manage and optimize paid search budgets to ensure efficient allocation of resources, constantly seeking opportunities for cost savings and improved ROI.
• Keyword Research and Analysis: Conduct in-depth keyword research and analysis to identify opportunities, manage keyword lists, and optimize for relevancy and cost-effectiveness.
• Ad Copy and Creative: Collaborate with the creative team to develop compelling ad copy that maximize click-through rates and conversions.
• Bid Strategy: Develop and implement bidding strategies to meet campaign objectives, including return on ad spend (ROAS), cost per acquisition (CPA), and other KPIs.
• A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and other campaign elements.
• Competitive Analysis: Monitor competitor activities and industry trends to maintain a competitive edge and adjust strategies accordingly.
• Performance Reporting: Provide regular reports and performance dashboards to the executive team, highlighting key metrics, trends, and actionable recommendations.
• Adherence to Best Practices: Ensure all paid search campaigns adhere to industry best practices and compliance with relevant regulations.

SKILLS & EXPERIENCE:

• Fluent in English and German.
• 5+ years of experience in paid search marketing, with a demonstrated track record of managing successful campaigns.
• Proficiency in paid search platforms such as Google Ads, Microsoft Ads, SA360, and others.
• A deep understanding of ROAS bidding models.
• Expertise in data analysis and familiarity with marketing analytics tools.
• Exceptional communication and presentation skills.
• Strategic thinker with a results-oriented mindset.
• Ability to adapt to a dynamic and fast-paced environment.
• Up-to-date knowledge of industry trends and best practices.
• Experience with international campaigns in non-English languages is a plus.
• B2B SaaS experience is a plus.