Campaign Manager

• Cleckheaton
• £30,000 - £40,000 pa, dependent on experience
• 23 days holiday + birthday + bank holidays
• Excellent working culture and office environment with regular company socials/events

Due to the nature of our roles, candidates must be a UK resident residing within commutable distance to Cleckheaton. Please note that we cannot offer visa sponsorship for overseas candidates.

RESPONSIBILITIES

• Utilising the existing strategy and tried & tested campaign tactics, develop & implement engaging online & offline marketing campaigns (print & digital).
• Ensure all campaigns are based on the identified market segments, with the goal of gaining new customers and building repeat business.
• Ensure each campaign is in-line with brand guidelines, tone of voice, and aligns with the business strategy.
• Conduct regular training sessions (both in-person and remote) with new and existing franchisees in-line with their budgets on proposed marketing strategies, directing them on how to implement, with an emphasis on their ROI if followed.
• Act as a consultant to franchisee’s showing them what isn’t working from their existing campaigns, areas to improve upon, and what to do more of.
• Monitor the data analytics for campaigns, measuring the success across each channel.
• Utilise internal & external feedback and campaign data and to form improvements to increase engagement and brand awareness.
• Create regular reports of campaign performance to feed back to the senior leadership team.
• Support the Head of Marketing and Marketing team on project work.
• Assist with the social media content creation.

SKILLS & EXPERIENCE

• 3+ years’ experience in a hands-on, strategic and creative marketing/campaign manager role.
• Experience in both print and digital is preferred.
• Ability to write compelling copy for landing pages, newsletters, blogs, socials, emails, etc.
• Experience of tracking and monitoring campaign data, and forming actionable insights to improve engagement, increase brand awareness, and increase business revenue.
• Experience of working within a set marketing budget.
• Excellent communication skills, with the ability & desire to coach & mentor colleagues on marketing strategies and implementation.
• Experience in real estate industry would be highly beneficial.