Marketing Manager - FMCG

• Boroughbridge (York)
• £30,000 - £45,000pa DOE
• Free on-site parking
• Rare opportunity for progression into Head of Marketing

Due to the nature of our roles, candidates must be a UK Resident with unrestricted rights to work in the UK, and within commutable distance to Boroughbridge. Please note we cannot offer visa sponsorship for overseas candidates.

OUR CLIENT:

Is a Yorkshire born and global supplier of sexual wellness products with longstanding clients spanning public services, corporate businesses, and a growing direct to consumer base. With multiple brands operating under the same roof, they’ve remained consistently in-tune with the market and have enjoyed impressive success with no signs of slowing down. They pride themselves on providing an excellent service & quality products and are now searching for a Marketing Manager to drive the brand further along this upward trajectory.

ROLES & RESPONSIBILITIES:

• Work closely with the business directors to develop a marketing strategy covering the Websites, Socials, Events, Mailshots, and eCommerce.
• Ownership of the marketing strategy, continuously developing innovative methods to increase brand awareness, customer retention, and new customer acquisition (both B2B & B2C).
• Manage 3^rd party agencies, ensure eCommerce channels (Amazon, eBay, Website) optimised.
• Ensure appropriate visuals & copy are utilised across all platforms and support the internal Graphic Designer in creating additional digital assets where necessary.
• Ensure brand messaging is consistent across all platforms.
• Review existing websites and conduct basic SEO audits, working with 3^rd parties/independently to improve where required.
• Lead the marketing activity for events, tradeshows, and customer meetings.
• Work with the sales team and develop pitch decks, proposals, presentations, etc. (B2B)
• Support the development of new product launches and brands.
• Strategize and create outbound campaigns for existing and new B2B & B2C customers via email, website, socials, etc. (B2B & B2C)
• Lead and manage the creative team, currently including one graphic designer, with the view of developing this team as alongside the growth of the business.

SKILLS & QUALIFICATIONS:

• 3+ years’ experience in an In-house generalist marketing role, covering both creative & strategic.
• Previous experience within FMCG eCommerce or similar is essential.
• Understanding of SEO best practices.
• Experience of developing a marketing strategy encompassing Website, Social, Event, Email, and eCommerce.
• Previous experience with B2B, B2C, public & private sector customers is desired.
• The ability to ideate and create relevant and innovative content & visuals for various marketing platforms for a diverse audience.
• Excellent attention to detail, interpersonal, and communication skills.
• Full UK driving license and access to a car.
• UK resident with unrestricted rights to work in the UK – please note that we cannot offer visa sponsorship for overseas candidates.