Product Marketing Manager

• Up to £40,000 pa DOE.
• Nottingham – Hybrid working.
• Excellent Company Benefits & Working Culture.
• Previous experience in a practical and strategic Product Marketing role is essential

Due to the nature of our roles, candidates must be a UK Resident residing within commutable distance to Nottingham. Please note we cannot offer visa sponsorship for overseas candidates.

Roles & Responsibilities…

• Develop go-to-market strategies, vendor marketing plans, events, and PR initiatives for new and existing products, launches, and updates.
• Conduct market research, competitor analysis and identify customer behaviour & trends, report on findings and recommendations to the wider business.
• Utilise market research to develop strategies to both acquire new business, and increase spend within existing customer base.
• Develop & execute customer engagement initiatives, webinars, workshops, and events to increase customer retention and drive product adoption.
• Create sales enablement tools and materials for internal and external use.
• Develop clear and compelling product messaging promoting the value proposition of the offering relevant to the target audience on the website, blog posts, and sales enablement material.
• Work collaboratively with the content team to ensure messaging is consistent, and that all deliverables/outputs are in-line with wider business goals & objectives.
• Analyse campaign data measuring campaign performance effectiveness/sales, adjusting tactics based on data-driven insights.
• Create and manage training programs & presentations for internal teams to enhance product and business value proposition knowledge.

Skills & Experience…

• 3+ years’ experience in a Product Marketing practical and strategic role is essential.
• Experience creating and implementing go-to-market product marketing strategies and campaigns.
• Experience developing and creating sales enablement tools and material.
• Understanding/appreciation of the technology industry is desired.
• UK resident and unrestricted right to work in the UK.