★ Specialism

Salary:

£45,000

- £50,000

Location: Maidstone, South East

Our Reference: MV13212

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Key Details

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Contact Alice
about this role.

07494 454 777

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Our Promise

Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance.

If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role.

However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly.

CRM Marketing Lead

Working Style: Initially office based - Hybrid working (2 remote 3 office days per week) available after successful probation period
Client: Memory & Data Storage Supplier, Excellent Company Culture, Supportive Senior Leadership Team
Benefits: Company Events, Employee Assistance Programme, EV Car Scheme + More

The Opportunity:

Reporting into the Marketing Lead, the CRM Marketing Lead will sit at the intersection of strategy, technology, and analytics, and the initial focus of building a scalable, predictable operational engine behind marketing and sales performance through the CRM. With future plans to drive continuous improvement through AI and automation, you’ll work closely & strategically with the wider marketing team in planning, executing, and regularly reviewing go-to-market strategies, ensuring they’re executed in-line with the company vision and aspirations.

Roles & Responsibilities:

Funnel & Marketing Operations: Own and optimise the end-to-end marketing funnel, from initial engagement through to sales handover. Lead the design and build of a scalable revenue growth engine, refining lifecycle stages, lead routing, qualification logic and conversion journeys to drive stronger pipeline performance.
Salesforce & Marketing Technology: Lead the optimisation and continuous improvement of marketing with Salesforce and the wider martech stack. Ensure system integration between tools, robust lifecycle management, accurate attribution, and a scalable foundation to support future growth.
Campaign Operations & Attribution: Establish best practice for campaign setup, tracking and performance attribution, ensuring all activity is measurable, consistent and aligned to revenue outcomes. Support the transition of campaign execution and monitoring into dedicated roles over time.
Lead Management & Nurture: Design and implement lead scoring, qualification and nurture frameworks, enabling efficient progression to sales readiness and clear, scalable handover processes between Marketing and Sales.
Marketing Automation & AI Enablement: Drive the implementation of marketing and workflow automation, identifying opportunities to introduce AI tools that enhance efficiency, scalability and decision-making across the function.
Data Quality & Governance: Embed high standards of data accuracy, integrity and compliance, establishing strong governance practices across CRM and marketing systems.
Reporting & Performance Insight: Build and implement reporting frameworks and dashboards that provide clear funnel visibility and actionable insight. Enable teams to self-serve performance data while identifying opportunities to further optimise go-to-market execution.
Continuous Improvement & Strategic Projects: Act as a subject matter expert for marketing operations, continuously identifying opportunities to enhance systems, processes and performance, and leading future marketing ops and revenue optimisation projects as the function evolves.

Skills & Experience:

Previous experience in Marketing Operations, Revenue Operations or CRM-led roles within a B2B environment.
Strong understanding of marketing funnels, lifecycle management and lead processes, with the ability to design and optimise scalable frameworks.
Hands-on experience with CRM platforms (e.g. Salesforce, or other major CRM systems) and marketing technology ecosystems, including marketing automation and campaign tracking.
Confident working with data, reporting and attribution, with the ability to turn insight into actionable improvements and drive performance visibility.
Highly process-driven with strong attention to detail, and a track record of improving systems, workflows and operational efficiency.
Experience collaborating with cross-functional stakeholders, with the ability to communicate ideas clearly and influence at all levels of the organisation.
Proactive and forward-thinking mindset, with an interest in AI tools and automation to enhance marketing effectiveness and scalability.
Live within a commutable distance to the office, as this role will be fully office based during the planning and initial building stages of the project, with the potential for hybrid working after.

Marketing

★ Specialism

Key Details

CRM Marketing Lead

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